QueryTrace - See What AI Actually Searches

About

Make Your Website — And Your Clients’ Websites — Show Up in AI Answers

AI assistants like ChatGPT and Claude are becoming the new search engines.
They don’t just generate answers — they search, evaluate sources, and decide which websites to recommend.

Most SEO teams have zero visibility into how that decision is made.

QueryTrace fixes that.

QueryTrace shows the exact searches AI performs before answering a question, giving SEO and web agencies the insight they need to optimise websites for AI recommendations — not just Google rankings.

WHY SEO & WEB AGENCIES USE QUERYTRACE
🤖 Understand How AI Chooses Which Websites to Recommend

See what AI actually searches for when deciding what to cite or suggest.
If your site isn’t aligned with those searches, it won’t be recommended.

📈 Optimise Client Websites for ChatGPT & Claude

Identify gaps between:

What AI is searching for

What your client’s website actually covers

Then fix them — intentionally.

🔍 Validate AI Visibility, Not Guess It

Stop guessing why a competitor appears in AI answers and your client doesn’t.
QueryTrace shows what AI looked for, so you know what needs to exist on the site.

🎯 Build AI Engine Optimisation (AIEO) Into Your SEO Service

Traditional SEO explains Google.
QueryTrace lets you explain AI.

Use it to:

Back recommendations with evidence

Justify content changes

Sell AI-readiness as a service

🧠 Turn AI From a Black Box Into a Strategy

Instead of hoping AI “gets” a website:

See the searches

Understand the intent

Align the content

Increase recommendation confidence

HOW QUERYTRACE WORKS

Install the QueryTrace Chrome extension

Ask ChatGPT or Claude a real question (like your clients’ customers would)

Open QueryTrace to see every search AI ran before answering

Use those searches to guide on-page content, structure, and coverage

No account. No setup. Works instantly.

REAL AGENCY USE CASES
✓ Why Isn’t My Client Being Mentioned in ChatGPT?

Ask AI a relevant question → see what it searched for → compare that to the client’s site.

✓ Content Optimisation for AI Answers

If AI searches for:

Definitions

Comparisons

Local modifiers

Authority signals

…and your page doesn’t answer them — you know exactly what to add.

✓ Competitor Appearing in AI Results?

See what AI searched for that led it there.
Reverse-engineer the visibility gap.

✓ AI-Readiness Audits for Clients

Use QueryTrace to support reports that explain:

What AI understands about the site

What it’s unsure about

Why it may or may not recommend it

✓ Proof-Driven Client Reporting

Replace vague claims with:

“Here’s what AI searched for — and here’s why your site didn’t qualify yet.”

That’s powerful.