Decipon - Influence Tactics Analyzer

About

Manipulation leaves fingerprints. Decipon makes them visible.

See the tactics, not just the content. Decipon analyzes tweets, YouTube videos, and news articles as you browse — surfacing the persuasion techniques behind what you read so you can think for yourself.

This is not a fact-checker. Decipon doesn't tell you what's true or false. It shows you how content is structured to influence your thinking: emotional hooks, urgency triggers, tribal framing, coordinated messaging patterns, and more. You see the techniques. You decide what they mean.


HOW IT WORKS

Browse as usual. Decipon works quietly in the background.

On Twitter/X, score badges appear directly on tweets. On YouTube, video transcripts are analyzed automatically. On news sites, articles are scored as you read them. Click any badge to see the full breakdown — 20 categories of influence tactics, each scored individually with confidence levels.

Want to analyze something on a site we don't cover yet? Open the popup and use "Analyze This Page" on any website.


WHAT YOU SEE

Every analysis gives you:

- An Influence Tactics Score (0–100) showing the overall concentration of influence tactics
- Individual scores across 20 categories like emotional manipulation, tribal division, suspicious timing, and missing information
- Identified techniques — the specific tactics found in the content
- Alternative perspectives — what the content looks like from a different angle
- "What to watch for" — questions to ask yourself about what you just read

Scores are color-coded: green (low), amber (moderate), orange (high), red (severe). A high score means more influence tactics are present — not necessarily that the content is wrong. Opinion columns, advocacy, and advertising may score high without being deceptive. The score is a lens, not a verdict.

SUPPORTED SITES

Works automatically on:
- Twitter/X — inline badges on every tweet
- YouTube — transcript analysis with score overlay
- BBC, CNN, Reuters, AP, NYT, and more
- Norwegian outlets: NRK, VG, Dagbladet, Aftenposten, TV2

Enable 20+ additional outlets in Settings, including The Guardian, Washington Post, Fox News, and regional Norwegian media.

METHODOLOGY

Decipon uses a 20-category scoring methodology that combines natural language processing with machine learning to identify influence patterns. The methodology is open and transparent. No black boxes.

Content is evaluated across categories including emotional manipulation, logical fallacies, source quality, framing techniques, tribal division, coordinated messaging, and more. Each category is scored independently with a confidence level, so you can see exactly what was found and how certain the analysis is.

Inspired by publicly discussed work by Chase Hughes (not affiliated / not endorsed). Decipon is an independent project. It does not provide NCI services and is not an official NCI implementation.

PRIVACY

- Analyzes only visible text content (tweets, articles, transcripts)
- No personal data collected or stored
- No browsing history tracked
- All data encrypted in transit
- Full privacy policy: https://decipon.com/privacy

Fingerprints, not verdicts. You decide.