GTM Event Helper — GA4 & Meta Tag Creator

Tracking since Apr 1, 2026.

Changelog

• May 4, 2026
  description

  Simplify your Google Tag Manager workflow!
  
  This extension is designed for digital marketers and analysts who want to speed up the process of configuring events in GTM. No more manual copying of element IDs or guessing classes.
  
  Key Features:
  
  — Instant Selector Capture: Easily identify CSS selectors, IDs, and classes for any element on the page.
  — Event Preview: See how your events will look before pushing them to the dataLayer.
  — GTM Integration: Streamline the creation of triggers and tags by having all necessary data at your fingertips.
  — User-Friendly Interface: Lightweight and stays out of your way until you need it.
  
  How to use:
  
  — Open the page you want to track.
  — Launch the extension and select the elements.
  — Use the generated data to configure your GTM tags in seconds.
  
  Boost your productivity and eliminate tracking errors today!

  GTM Event Helper is the Chrome extension that turns Google Tag Manager from a manual, copy-paste chore into a two-click task.
  
  Point at any element on your website — button, form, link, product card — get a clean CSS selector with a stability rating, and create triggers + tags directly in your GTM workspace over the GTM API. No tab-switching. No manual JavaScript. No broken selectors that drift when the site ships a redesign.
  
  Covers GA4, Meta, TikTok and eight more analytics & ad platforms — all built via the official GTM API, so your container stays single-source-of-truth.
  
  ▸ 60-second demo (GTM Event Helper vs. the manual workflow): https://youtu.be/7G_g6720i5o
  
  HOW IT WORKS
  
  1. Sign in with Google and pick your GTM account + container + workspace.
  2. Hit Ctrl+Shift+E (Cmd+Shift+E on Mac) to enter Select Mode. Hover the element you want to track; the overlay shows the CSS selector plus a stability badge (Excellent / Good / Fair / Fragile).
  3. Choose a trigger type, pick your platforms, click Create. The extension pushes everything straight to GTM over the official API.
  
  THE AI SETUP WIZARD (Pro)
  
  Forget building events one at a time. Describe your site (e.g. "Shopify storefront with a custom checkout") and the AI Setup Wizard scans your live page, proposes the full GA4 ecommerce funnel and creates every trigger, variable, and tag in one flow. Multi-platform in one shot: GA4 + Meta + TikTok tags created together per event.
  
  WHY IT'S DIFFERENT
  
  There are ten Chrome extensions that help you DEBUG tags. This is the only one that CREATES them. That's the whole pitch.
  
  • Smart selector engine — ID, data-attributes, ARIA, nth-child, CSS-in-JS, hashed Tailwind/styled-components classes
  • Element freeze mode for hover menus, dropdowns, shadow DOM
  • Product list context detection for ecommerce category pages
  • Dynamic ecommerce extraction — AI writes real extraction functions, never hardcodes values
  • Pre-flight Measurement ID check so your GA4 tags never ship pointing at nothing
  • Built-in security gate audits every generated script server-side before it hits your container
  
  FREE PLAN
  
  • GA4 Event tags + Custom HTML tags
  • Visual element selector with stability badges
  • Manual trigger + tag creation (single event at a time)
  • Up to 3 GTM containers
  • Export GTM workspace configuration
  • Keyboard shortcut, right-click menu, context detection
  
  PRO ($20/month)
  
  • Everything in Free, plus:
  • AI Setup Wizard with multi-event, multi-platform batch creation
  • 11 tag types covering the major analytics & ad platforms
  • Unlimited GTM containers
  • Audit GTM — surface unused triggers, orphan tags, missing variables
  • Import workspace configurations
  • White-label option
  • Priority support
  
  BUILT FOR ECOMMERCE
  
  Track the full shopping funnel end-to-end — view_item, select_item, add_to_cart, view_cart, begin_checkout, purchase, refund, and more.
  
  Works on any e-commerce site where GTM runs.
  
  PRIVACY
  
  • Google OAuth token is used exclusively to talk to the GTM API; it never leaves your browser's storage
  • Page DOM is processed locally in your browser for selector generation
  • AI features send only the selected element's context to our backend — never full page content
  • No tracking, no ads, no third-party analytics on you
  • Privacy policy: https://gtmhelper.app/privacy
  
  SUPPORT
  
  Website: https://gtmhelper.app
  Pricing + FAQ: https://gtmhelper.app/pricing
  Feedback + feature requests: [email protected]
  
  Built by an analytics engineer tired of building the same ecommerce tracking by hand. If there's a trigger you wish we handled better, tell us — we ship fixes weekly.

• May 4, 2026
  permissions

  storage, identity, scripting, activeTab

  storage, identity, scripting, activeTab, tabs, webNavigation

• May 4, 2026
  short_description

  Helps configure events in Google Tag Manager

  Create GTM tags in seconds. Click any element, get smart CSS selectors, build GA4 & Meta tags via API. AI Wizard for bulk setup.

• May 4, 2026
  name

  GTM Event Helper

  GTM Event Helper — GA4 & Meta Tag Creator

Permissions & access

Permissions

storageidentityscriptingactiveTabtabswebNavigation

Host access

https://www.googleapis.com/*, https://accounts.google.com/*, https://www.google-analytics.com/*, https://firestore.googleapis.com/*, <all_urls>

Screenshots

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