Build-A-Brand DriveCentric Extension

About

Build-A-Brand CRM Assistant
Connect. Convert. Follow Up. All from inside your CRM.

The Build-A-Brand Chrome Extension is a powerful companion tool for automotive dealerships using Drive Centric CRM. It helps BDC teams and salespeople instantly engage with leads, follow up after a sale, and drive more reviews and referrals—with just a few clicks.

This extension makes it easy to share personalized Build-A-Brand links with customers by automatically pulling contact and vehicle information directly from your CRM. Whether it's sending a Digital Business Card, a Car Intel portfolio, or a Google Review request, Build-A-Brand helps you create high-impact touchpoints throughout the customer journey.

🔧 How to Use
1. Click “Add to Chrome.”
2. Log in using your Build-A-Brand credentials
3. Navigate to a customer detail page in your CRM (Drive Centric only, currently)
4. Verify that the extension captured the customer info, vehicle of interest, and/or sold vehicle
5. Click "Add Contact" to add the record to Build-A-Brand and assign it to the correct user
6. Choose from multiple link options and click “Send”
7. A text message is sent to the customer with the link, and you’ll see a confirmation notification

🚀 Key Features
- Add CRM Contacts to Build-A-Brand and assign them to a salesperson
- Capture Vehicles of Interest and Sold Deals for targeted follow-up
- Quick Access to Customer Records inside Build-A-Brand
- Send Lead Nurturing Links to engage early-stage buyers
- Send Follow-Up Links for post-sale engagement and referral generation
- Fast, CRM-integrated experience—no copying, pasting, or tab switching

🔗 Available Links
For Active Leads:
1. Car Intel – Send a digital vehicle research and insights page
2. Digital Business Card – Help customers connect directly with the salesperson
3. Trade-In Tool – Let customers get a trade-in value online
4. Test Drive – Schedule an appointment with beverage preference for VIP treatment
5. Get Pre-Approved – Direct customers to an online pre-approval application
6. Price Quote – Send a manager-approved quote with deal details
7. Choose Your Salesperson – Let the customer pick a team member before visiting

For Sold Customers:
1. Build-A-Brand Review – Collect a full customer review through your platform
2. Google Review Link – Capture a Google Review with one click
3. Digital Business Card – Empower referrals and future contact through the salesperson’s DBC
4. Referral Page – Send the customer’s unique referral page to share with others
5. Let Us Buy Your Vehicle – Invite sold customers to get a cash offer for their vehicle

👥 Who It's For
- BDC Agents streamlining lead follow-up
- Salespeople who want to build relationships and earn referrals
- Sales Managers looking to improve team performance and lead engagement
- Dealerships focused on increasing sales, reviews, and customer retention

🔐 Safe, Secure & Dealership-Friendly
The Build-A-Brand extension only captures the data needed to enhance your CRM workflow and never stores data locally. Login authentication is required, and all transmissions are secured.

🖥️ Compatibility
- CRM Supported: Drive Centric
- Browser: Google Chrome
- Account Required: Yes – Build-A-Brand credentials are required

💡 Turn every lead into a relationship, every sale into a promoter, and every customer into a lifelong brand advocate.

Install the Build-A-Brand CRM Assistant today and simplify every step of your customer journey—from first contact to loyal repeat buyer.