Prsona

About

Prsona analyzes the public LinkedIn or company profile the user is actively viewing and generates a personalized cold-email or reply draft in their voice — or their team's brand voice.

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INSTANT ON-PAGE LEAD ENRICHMENT.

Not a CRM. Not a database. Not another inbox tool.

Prsona is the Chrome extension that reads the prospect's actual page — LinkedIn profile, LinkedIn company page, or X profile — and turns what's on screen into a personalized cold email worth sending.

No copy-pasting into a separate tool. No looking up the prospect in a stale database. No alt-tabbing to ChatGPT to write the email. The page the rep is already viewing IS the source of truth, and the draft writes itself in seconds.

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MORE QUALITY OUTREACH = MORE REPLIES = MORE DEALS.

30 seconds, not 30 minutes.

Sales reps lose 40% of their day to prospecting research and draft-writing. Prsona collapses that to seconds — without losing the personalization that earns the reply. We do the brain work; you do the relationship.

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YOUR VOICE. EVERY EMAIL.

Set your voice once. Every draft sounds like you, not like AI.

 • Solo prospectors: configure your personal voice (style, sign-off, forbidden phrases) and Prsona writes every email to match.
  • Sales teams: directors set the brand voice once — tone, ICP, hard rules, sign-off — and every rep's drafts follow it automatically. Your best rep wrote a line that landed. Your new SDR wrote a line that cringed. Without Prsona, that gap widens. With Prsona, every AI-generated message draws from a single brand voice your leadership owns.

One voice. Every rep. Every channel.

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WHAT CHANGES

Before Prsona: open LinkedIn, read the profile, alt-tab to a doc, remember your team's voice, type three drafts, hate them all, send the worst one.

  With Prsona: open LinkedIn, click Prsona, get a draft worth sending.

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WHAT YOU GET ON EVERY PROSPECT

  • Conversation hooks pulled from the prospect's real public signals — posts, recent activity, company moves — with strength ratings so you know what to lead with
  • A 0–100 relevance score tuned to your ICP, with a reason
  • A personalized cold-email draft in your team's voice
  • A reply suggestion the moment they write back
  • One-click open in Gmail with subject, body, and recipient pre-filled
  • Saved contacts + draft history so the second touch knows about the first

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EVERY FEATURE

  Prospect intelligence
    • AI prospect analysis on LinkedIn profiles + company pages
    • Conversation hooks with strength ratings + sources
    • Relevance score tuned to your ICP
    • Company signals — hiring, funding, product launches
    • Career-trajectory awareness (current role vs past roles)
    • 7-day analysis cache — re-opening the same prospect is free

  Outreach generation
    • Personalized cold-email drafts
    • Reply suggestions for inbound conversations
    • Brand voice configuration (tone, ICP, custom rules)
    • Forbidden-phrase enforcement
    • Per-rep "My Voice" layer on top of team brand voice
    • Selectable conversation hooks — pick the angle, get a draft built around it
    • Draft history + regenerate without burning extra credit
    • One-click open in Gmail or Outlook

  Pipeline & workflow
    • Saved contacts dashboard with score-based triage
    • Saved drafts library
    • CSV export
    • Multi-tenant org isolation — your data never leaves your workspace
    • Per-seat credit allocation
    • Team dashboard with seat management

  Brand Voice (paid plans)
    • Tone, max length, ICP, product context, custom hard rules
    • Forbidden-phrase blocklist applied across every draft and reply
    • Personal sign-off per rep, configured in My Voice settings

  Enterprise
    • Single Sign-On (SSO + SAML)
    • SLA + dedicated support
    • Custom MSA + Data Processing Agreement
    • Volume pricing
    • Unlimited credits + unlimited seats

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WHAT PRSONA IS NOT

Web Store extensions over-promise. Here's what Prsona deliberately is not, so you know what you're installing:

  ✗ Not a CRM. We don't replace HubSpot or Salesforce.
  ✗ Not a contact database. We don't sell prospect data.
  ✗ Not a sequencer. We don't run cadences or auto-send.
  ✗ Not an inbox automation. We don't connect to your mailbox to send.
  ✗ Not a LinkedIn auto-messenger. We don't violate platform ToS.
  ✗ Not a "10x your pipeline" promise. Outreach is still your job.

What Prsona IS: the layer between your reps and their prospects. We turn what's on the prospect's page — right now, in front of you — into outreach that earns a reply.

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PRICING — START FREE

  Solo (free)        10 AI credits, no card required
  Launch ($30/mo)    300 credits per seat + brand voice + replies
  Accelerate         1,500 credits per seat + team analytics
  Command (custom)   Unlimited credits + SSO + SLA

  Annual billing saves 20%. All plans cancel anytime. No contracts, no demo calls, no 30-day "free trial" that expires while you're still onboarding.

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DATA & PRIVACY

  • We don't train AI on your data. Period.
  • Page text + your brand voice settings are sent to Anthropic per request — not retained by them, not used for model training.
  • Your contacts, drafts, and team settings live in your organization's isolated workspace, enforced at the database level (row-level security).
  • Authentication via Supabase. Tokens stored in chrome.storage.local on your device. No third-party script access.
  • Payment via Stripe. Card details never touch our servers.
  • Account deletion + data export available in /settings.
  • Full privacy policy: https://www.prsona.io/privacy

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WHO IT'S FOR

  • B2B SDRs, AEs, and BDRs who prospect daily on LinkedIn
  • Founders running founder-led sales
  • Sales managers who want consistent voice across the team
  • RevOps leads consolidating tools

  Best fit: anyone who prospects for a living. Solo or team. 2–50 person revenue teams selling B2B software, services, or SaaS get the most out of brand voice control. Solo founders get the personal voice layer.

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GET STARTED IN 60 SECONDS

  1. Install Prsona
  2. Sign up — 10 free credits, no card
  3. Open any LinkedIn profile or company page
  4. Click the Prsona icon → Analyze
  5. Generate a draft, open in Gmail, send

Questions? [email protected]