Primer

About

Primer is a Chrome side panel for company diligence. Highlight any business name on the page you're reading and get a structured, cited brief in seconds: story, business model, financials, competitors, people, and news. Every section links to sources you can verify.

WHO IT'S FOR
• Product managers researching competitors and market context
• Founders and operators doing fast partner or acquirer diligence
• Investors and strategy analysts who want a sourced snapshot before a deeper dive
• Job seekers evaluating company health before they apply
• Anyone who reads TechCrunch, annual reports, or strategy decks and constantly asks, "What does this company actually do?"

HOW IT WORKS
1. Highlight a company name on any webpage.
2. Right-click "Look up with Primer" or click the toolbar icon.
3. Read a streaming brief with citation pills on every block.
4. Switch reader lenses (Investor, Product, Job seeker, Curious) to reorder sections for how you think.

WHAT YOU GET
• Company story and positioning with linked sources
• Business model, products, and competitive context
• Financials and key metrics when public data exists
• Leadership, recent news, and investor-relevant events
• Confidence labels (High / Medium / Low) on every section
• Disambiguation when a name could mean more than one company

WHY NOT JUST OPEN CRUNCHBASE OR ASK CHATGPT?
Crunchbase means a new tab and a paywall for depth. ChatGPT means a blank prompt and no guarantee of sources. Primer meets you on the page you're already reading, names the right entity, and shows citations beside the answer.

BETA DISCLOSURE
Primer is in public beta. Data coverage and quality improve with feedback. Some obscure companies will show fewer sections; that is expected.

FREE TIER
• 5 free lookups per day (resets at midnight UTC)
• Sign-in required (email or Google)
• No payment or subscription in this beta. Paid plans are coming later.

PRIVACY
Primer reads only the text you explicitly look up (your selection and page context). It does not browse your history or sell your data. See the privacy policy for details.