AdPacer — Budget Pacing for Google Ads

About

Google Ads can spend up to 2x your daily budget on any given day. Since March 2026, Google aggressively targets 100% of your monthly limit (30.4x daily budget) — even when you use ad scheduling. That means if your campaigns only run 22 days a month, Google can push up to 38% more spend per active day.

Most PPC managers don't notice until the damage is done. A quick glance at the Campaigns tab doesn't tell you whether you're on pace or headed for overspend. You'd need a spreadsheet, a calendar, and a calculator — or a SaaS tool that costs $49–$749/month.

AdPacer fixes this in 10 seconds. Install the free Chrome extension, open Google Ads, and see your budget pacing status instantly — right inside the interface you already use.

HOW IT WORKS

AdPacer reads the campaign data already visible on your Google Ads screen (campaign names, budgets, costs) and overlays three powerful indicators:

1. PACING BARS — A color-coded bar appears next to each campaign:
   Green: On pace (within 10% of expected spend)
   Yellow: Ahead of pace (10–20% over expected)
   Red: Overspend risk (20%+ over expected)

2. PROJECTED SPEND — A badge showing projected end-of-month spend based on your current daily run rate. No more manual calculations — the math updates in real time.

3. OVERSPEND ALERTS — Browser notifications when any campaign crosses your threshold. Configurable from 10% to 25%. Checks automatically every 30 minutes so you catch problems early.

WHO IS THIS FOR?

PPC managers who run Google Ads daily and want instant budget visibility.
Freelancers managing client budgets who can't afford costly monitoring tools.
Agency teams who need quick pacing checks across multiple campaigns.
E-commerce advertisers watching ROAS and budget efficiency.

PRIVACY & SECURITY

AdPacer processes everything locally in your browser. It does NOT connect to the Google Ads API, does NOT require login, and does NOT send any data to external servers. Zero tracking, zero analytics, zero network requests. Your campaign data never leaves your device.

PRICING

Free: All core features for up to 3 campaigns. No credit card, no trial expiration.
Pro ($14/mo): Unlimited campaigns, custom thresholds, priority support.
Agency ($29/mo): Multi-account support, PDF pacing reports, team sharing.

WHY NOT JUST USE A SaaS TOOL?

TrueClicks costs $49/mo. Optmyzr costs $129/mo. WordStream costs $299/mo. These tools offer broad PPC management, but if all you need is budget pacing, you're overpaying. AdPacer gives you the same pacing insight for free — and it works inside Google Ads, not in a separate dashboard.

Install AdPacer now and know your pacing before Google decides for you.