GA4 Reporting Identity Switch

Name: GA4 Reporting Identity Switch
Rating: 5 (2 reviews)
Author: david.bethlen

Switch GA4 reporting identity (Blended, Observed, Device-based) on any page and refresh.

As of June 2026, GA4 Reporting Identity Switch has 11 users and a 5.00/5 rating from 2 reviews in the Productivity category.

david.bethlen Productivity

Chrome Web Store ↗.crx

Users0%

Rating0%

5.00

2 reviews

Reviews0%

Version

1.0.1

Manifest V3

History

7 snapshots

Tracking since Apr 1, 2026.

View as table

Date	Users	Rating	Reviews	Version
Apr 1, 2026	11	5.00	2	1.0.1
Apr 16, 2026	10	5.00	2	1.0.1
Apr 22, 2026	11	5.00	2	1.0.1
Apr 27, 2026	12	5.00	2	1.0.1
May 10, 2026	12	5.00	2	1.0.1
May 15, 2026	14	5.00	2	1.0.1
May 27, 2026	13	5.00	2	1.0.1
Now	11	5.00	2	1.0.1

Permissions & access

Permissions: activeTabscripting
Host access: https://analytics.google.com/*

Screenshots

GA4 Reporting Identity Switch screenshot 1

GA4 Reporting Identity Switch screenshot 2

About

GA4 Reporting Identity Switch lets you change your Google Analytics 4 reporting identity directly from the toolbar—no need to open Admin each time.

What it does

Choose Blended, Observed, or Device-based reporting identity.
Sends the same request the GA4 interface uses, then refreshes the page so your reports update immediately.

How to use

Open a GA4 property in the Analytics web UI (e.g. analytics.google.com/analytics/web/#/...).
Click the extension icon.
Select Blended, Observed, or Device-based and click Save.
The page reloads with the new identity applied.

Requirements

You must be signed in to Google and have the GA4 property open in the same tab.
The extension only works on GA4 property URLs under analytics.google.com.
Useful for analysts and marketers who frequently switch between reporting identities while exploring GA4 data.

Changelog:

V1.0.1
Added a warning if the change request fails, typically if the user has no permission to change the property's reporting identity.