Meta Ads Enhancer

About

Meta Ads Enhancer helps advertisers read their Meta Ads Manager dashboards faster by adding custom text colors to metric columns and highlighting cells that miss performance targets.
If you manage Meta ad campaigns, you know the pain: dozens of columns, hundreds of rows, and every number looks the same. Finding the metrics that matter means scanning back and forth across a dense table. Meta Ads Enhancer fixes this by letting you assign distinct text colors to the metrics you care about and automatically flagging underperforming cells with colored backgrounds.
HOW IT WORKS

Click the extension icon to open the settings panel.
In the Metric Colors tab, pick which metrics to colorize and choose a color for each. You get a live preview right in the panel.
In the Goals tab, set Good / Fair / Poor thresholds for ROAS, CPA, CTR, and CPC. Each threshold tier maps to a background color (green, yellow, red).
Hit Save. Navigate to Meta Ads Manager, and your settings are applied automatically.

The extension identifies metric columns by reading table header text — not by relying on CSS class names that change with every Meta deployment. A MutationObserver watches for dynamic content changes (scrolling, filtering, sorting), so colors stay applied as you navigate.
METRIC COLORS (text color)
Choose a custom text color for any of these 10 metrics:

Spend
Impressions
Clicks
CTR
CPC
CPM
Results
Cost per result
ROAS
Frequency

Each metric can be toggled on or off independently. When enabled, every value in that column displays in your chosen color. When disabled, the column keeps its default appearance.
GOAL THRESHOLDS (cell background)
Set three-tier performance thresholds for up to 4 key metrics:
ROAS — "Higher is better." Set a Good floor (e.g., 5x) and a Fair floor (e.g., 3x). Values below the Fair floor are marked Poor.
CPA (Cost per result) — "Lower is better." Set a Good ceiling (e.g., $30) and a Fair ceiling (e.g., $50). Values above the Fair ceiling are marked Poor.
CTR — "Higher is better." Same logic as ROAS.
CPC — "Lower is better." Same logic as CPA.
Cells that hit Good get a soft green background. Fair cells get yellow. Poor cells get red. Each metric can be toggled independently, and the Poor threshold auto-derives from your Fair value, so you only need to enter two numbers per metric.
Text colors and background colors work on separate visual layers — text color changes the font color, goal thresholds change the cell background — so they never conflict.