adsfox Server Side Tracking Helper

About

adsfox Server Side Tracking Helper is a Chrome extension that simplifies the setup of server-side tracking.

At adsfox, we made server-side tracking extremely simple to implement - and the whole setup takes only a few minutes.

How server-side tracking works with adsfox:
- You answer a few short questions about your current tracking setup.
- Based on your answers, you receive a single code snippet to add to your website.
- You choose the platforms you want to set up tracking for, such as Meta, Google Ads, TikTok, LinkedIn, as well as the events you want to send, such as Lead, AddToCart, AddToWishlist, CompleteRegistration, and more.
- You define the triggers, which are the conditions that determine when a given event should fire. You can set them manually or select them directly on your website using this Chrome extension.
- Save your settings - and you're done.

Instead of manually searching for selectors in your website's code or in DevTools, you simply open the website for which you want to configure server-side tracking, select an element with one click, and send it directly to adsfox. This allows you to configure events faster and build your tracking setup without unnecessary technical work.

adsfox combines browser-side and server-side tracking using the Conversions API.

For this model to work properly, deduplication is required - meaning consistent events and identifiers must be used on both sides.

This server-side tracking setup is designed to be less vulnerable to browser issues and ad blockers than tracking based only on the browser.

With adsfox, you can run events exclusively server-side or combine browser-side and server-side tracking in a single implementation.

The solution works with major advertising platforms, including Meta, Google Ads, TikTok, LinkedIn, and GA4.

In addition, the entire server-side tracking setup in adsfox can easily respect cookie consent settings, which is important for privacy-compliant implementations.

You simply choose which consents must be accepted in the cookie banner for a given tracking code to run - and the whole process is extremely simple.