FB Ad Library Insights

About

Ad Library Insights overlays the hidden EU "transparency" data onto every card in the Facebook Ad Library, so you can research and spy on ad campaigns without opening each ad one by one.

For each ad it surfaces, directly on the card:

• EU total reach (number of people reached)
• Age + gender demographic breakdown, with a country split
• Spend and impressions (when available)
• Run dates and total days active
• Landing page / destination URL + call-to-action
• Placements (Facebook, Instagram, Audience Network, Messenger, Threads, WhatsApp)
• Page name, page likes and category
• Number of ad variants (a strong "scaled / winning offer" signal)
• Whether the creative contains AI-generated media
• One-click download of the ad creative — video or image — in original quality (carousel ads download every card)

How it works:
The extension reads the same public data the Ad Library already loads, and — only when you click "Load EU reach" — replays the page's own transparency request to fetch the per-ad reach and demographics. Creative downloads are saved straight from Facebook's CDN at full resolution. Nothing is sent to any third-party server. Everything runs locally in your browser.

Usage:
1. Open facebook.com/ads/library and search as usual.
2. Basic data appears on cards automatically as you scroll.
3. Click "Load EU reach + demographics" on a card, or use "Auto-load all visible" in the status badge, to pull reach + demographics.
4. Click "Download" on a card to save its creative (video/image) in original quality.

Note: EU reach/demographics exist only for ads that ran in the EU/UK (legal transparency requirement). For other ads it will show "unavailable".

This is an independent tool and is not affiliated with, endorsed by, or connected to Meta or Facebook. "Facebook" is a trademark of Meta Platforms, Inc.