Into-it

Stay up to date with your favourite artists' latest singles, albums, merchandise and tours.

As of June 2026, Into-it has 132 users and a 5.00/5 rating from 7 reviews in the Entertainment category.

Usersdown 12.0 percent12.0%
132
132
Ratingno change0%
5.00
7 reviews
Reviewsno change0%
7
Version
3.1.1
Manifest V3
90-day change · In the last 90 days this extension 2 version updates, changed permissions.

History

11 snapshots

Tracking since Apr 2, 2026.

156.84143.5130.16Apr 2, 2026Jun 10, 2026
View as table
DateUsersRatingReviewsVersion
Apr 2, 20261505.0073.0.1
Apr 17, 20261545.0073.0.1
Apr 23, 20261525.0073.0.2
Apr 27, 20261555.0073.0.2
May 5, 20261525.0073.0.2
May 10, 20261425.0073.0.2
May 16, 20261435.0073.0.2
May 22, 20261455.0073.0.2
May 29, 20261445.0073.0.2
Jun 4, 20261435.0073.0.2
Jun 10, 20261455.0073.1.1
Now1325.0073.1.1

Changelog

  • Jun 4, 2026
    host_permissions
    https://api.into-it.co.uk/
    https://api.into-it.co.uk/, https://api.dev.into-it.co.uk/
  • Apr 17, 2026
    description
    Quick and easy to install, Into-it is a free Chrome extension that replaces ads on The Guardian and The Independent with notifications about new music from artists you’ve told us you’re into, keeping you up-to-date while you’re reading the news so that you never miss a beat. 
    
    Simply install the extension, pin it, select your favourite artists and then browse The Guardian and The Independent with your ad blocker turned off to start receiving your notifications.
    
    We respect your privacy. We don't collect or sell any personal data. Your artist selections are stored anonymously and can't be linked back to you. You have complete control over the notifications you see. You customise exactly which artists you want to hear about, and you can change your artist selections or easily uninstall the extension at any time.
    
    We also respect the performance of your computer. Into-it is lightweight, secure and won’t slow down your browsing.
    Into-it is a marketing technology startup that transforms news media into a loyalty channel for retailers.
    
    Our Chrome extension replaces ads with personalised notifications about products customers are interested in, turning news media into a shop window for retailers.
    
    This is our prototype.
    
    To see it in action, simply install it, tell it the music you're into and then visit The Independent to experience what it's like to replace ads with personalised notifications.
    
    We respect your privacy. We don't collect or sell any personal data. Your artist selections are stored anonymously and can't be linked back to you. You have complete control over the notifications you see. You customise exactly which artists you want to hear about, and you can change your artist selections or easily uninstall the extension at any time.
    
    We also respect your computer's performance. Our extension is lightweight, secure and won’t slow down your browsing.
    
    Our technology improves things for retailers, customers and publishers. For retailers, what could be better than communicating with customers who've revealed what products they're into? For customers, it improves their browsing experience. And publishers get paid more for serving notifications.
    
    Last year, we proved that our notifications are expected and welcome. We served 30,000 notifications on The Independent and scored a 6% click-through rate, 100 times better than ads. The extension had a 74% retention rate, demonstrating how swapping ads for notifications quickly becomes a habit.
    
    We've had some very positive coverage across the marketing and media press. 
    
    Here are some highlights.
    
    "A disruptive new business."
    Campaign
    
    "A game changer."
    Music Week
    
    "A great example of true innovation." 
    Performance Marketing World
    
    "An exciting proposition." 
    The Media Leader
    
    "A very clever digital version of direct mail."
    The Drum
    
    "Advertising that readers like."
    MediaCat
    
    "A data set to rival social." 
    VideoWeek
    
    "Keeping people updated in a really consensual, premium way." 
    Press Gazette

Permissions & access

Permissions
storage
Host access
https://api.into-it.co.uk/, https://api.dev.into-it.co.uk/

Screenshots

Into-it screenshot 1Into-it screenshot 2

About

Into-it is a marketing technology startup that transforms news media into a loyalty channel for retailers.

Our Chrome extension replaces ads with personalised notifications about products customers are interested in, turning news media into a shop window for retailers.

This is our prototype.

To see it in action, simply install it, tell it the music you're into and then visit The Independent to experience what it's like to replace ads with personalised notifications.

We respect your privacy. We don't collect or sell any personal data. Your artist selections are stored anonymously and can't be linked back to you. You have complete control over the notifications you see. You customise exactly which artists you want to hear about, and you can change your artist selections or easily uninstall the extension at any time.

We also respect your computer's performance. Our extension is lightweight, secure and won’t slow down your browsing.

Our technology improves things for retailers, customers and publishers. For retailers, what could be better than communicating with customers who've revealed what products they're into? For customers, it improves their browsing experience. And publishers get paid more for serving notifications.

Last year, we proved that our notifications are expected and welcome. We served 30,000 notifications on The Independent and scored a 6% click-through rate, 100 times better than ads. The extension had a 74% retention rate, demonstrating how swapping ads for notifications quickly becomes a habit.

We've had some very positive coverage across the marketing and media press. 

Here are some highlights.

"A disruptive new business."
Campaign

"A game changer."
Music Week

"A great example of true innovation." 
Performance Marketing World

"An exciting proposition." 
The Media Leader

"A very clever digital version of direct mail."
The Drum

"Advertising that readers like."
MediaCat

"A data set to rival social." 
VideoWeek

"Keeping people updated in a really consensual, premium way." 
Press Gazette

Technical

Version
3.1.1
Manifest
V3
Size
688KiB
Min Chrome
88
Languages
1
Featured
No

Metadata

ID
iddbnlglcdmianpdgnlpjgndcipgofkn
Developer ID
ue8e4d7b450e56432acb5f42ec4061894
Developer Email
[email protected]
Created
Oct 9, 2024
Last Updated (Store)
Jun 1, 2026
Last Scraped
Jun 10, 2026
Website
Support URL

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Data sourced from the Chrome Web Store · last verified Jun 10, 2026.