Lens — Reels Intelligence

About

Lens turns any Instagram Reels profile into an operator-grade dashboard in one click.

Open any instagram.com/<username> page, click the Lens icon, and a new tab opens with the full analysis pre-loaded — 19 KPIs, 6 charts, banger detection, and a plain-English verdict on what is (or isn't) working on that account.

Built for operators, growth strategists, agency leads, and creators who are tired of staring at the native Instagram analytics page and guessing.

WHAT YOU GET ON EVERY CLICK
• 19 operator KPIs — VTFR, RCI, HPF, BPR, ER, ESI, CR and the full set of executive ratios, computed instantly.
• 6 actionable charts — daily timeline, hook performance, retention by duration, weekly momentum, duration mix, outlier scatter.
• Banger tracker — surfaces the Reels that broke the pattern (≥ 2× the median views).
• Operator verdict — a one-sentence diagnosis of the account, with a "Why?" drill-down.
• Merge & compare two accounts, CSV + per-Reel AI export, and video download.
• Bilingual EN / ES.

HOW IT WORKS
1. Install Lens.
2. Sign in to Instagram in the same browser, like normal.
3. Click the Lens icon on any instagram.com/<username> page.

PRIVACY
Lens never touches your Instagram session, cookies, or password, and there is no sign-up. It reads public Reels metadata using your own logged-in session. Scanned public metrics are sent to the Lens API to compute the analysis and stored (with an anonymous install id) to power history features. Full policy linked below.

Not affiliated with Instagram or Meta. "Instagram" and "Reels" are trademarks of their respective owners.