NES Brand Checker

About

See how well any brand holds together, without leaving the page you are on.

Click the NES icon on any website and choose:

  - Brand Consistency Check: a free 2-minute read of how consistently the site's promise, voice, audience, and trust signals hold together, scored 0-100 across ten components.

  - AI Visibility Check: see what a leading AI model actually tells people about the brand, scored 0-100 against what the website really says. A growing share of buying decisions starts with an AI answer; this shows whether the brand is in it.

Both checks are free, require no login to see the score, and open in a new tab with the site prefilled. Useful for founders checking their own brand, marketers and agencies preparing pitches or refreshes, and anyone doing diligence on a company.

Powered by the Net Entropy Score (NES) framework. Reads are AI-assisted, directional analyses of public website signal.