TrueMetriks Ad Overlay

About

Facebook Ads Manager and Google Ads each report only what they can see, and what they can see has been shrinking for years. Apple's tracking blocks, ad blockers, third-party cookie deprecation, and modeled-conversion shortcuts have left every media buyer staring at numbers that are part-real, part-guess.

TrueMetriks closes the visibility gap. The extension reads each ad row's identifier straight from the ad-platform's interface, looks up the matching attribution data in your TrueMetriks account, and paints it back as eight inline columns next to every campaign, ad set, and ad you're already looking at.

It works on both Facebook Ads Manager and Google Ads. Same eight columns, same controls, same cohort filters across both platforms. Cross-platform parity, not a Meta-only sidekick.

EVERY AD ROW NOW SHOWS:

• LEADS, the count of leads attributed by TrueMetriks server-side tracking
• CPL, your cost per lead computed against actual platform spend
• SALES, the count of attributed purchases
• CPS, cost per sale
• ROAS, your true revenue divided by your true spend
• SPEND, mirrored from the ad platform for sanity-check
• REVENUE, the attribution-corrected revenue
• PROFIT, revenue minus spend

DESIGNED FOR DAILY USE:

• Switch attribution models live without leaving the page: First touch, Last touch, or Any touch. Every column recalculates in place.
• Cohort the data by audience: new customers only, returning only, or both. Useful when a campaign brief says "acquire new buyers" but the numbers turn out to be quietly retargeting your existing list.
• Site picker for agencies and operators running ads across multiple stores. One Chrome session, every property.
• Side panel for deeper analysis. Press Cmd+Shift+S on Mac or Ctrl+Shift+S on Windows to pop it open without losing your Ads Manager view.
• Auto-detects which ad account you're looking at and matches it to the right TrueMetriks site.
• Caches the last value per ad locally so scrolling through hundreds of rows doesn't flash skeletons every time the platform rebuilds the table.
• Lightweight package, under 100KB total. No remote code execution, no third-party trackers inside the extension.
• Theme-aware styling that picks up Facebook's and Google's light or dark modes automatically.

TO GET STARTED:

1. Install the extension from this page
2. Click the TrueMetriks icon in your Chrome toolbar and sign in
3. Open Facebook Ads Manager or Google Ads the way you normally would
4. The TrueMetriks columns appear in the table automatically
5. Use the toolbar at the top to switch attribution, filter by audience cohort, or pick which columns to show

YOU'LL NEED:

• A TrueMetriks account. Sign up at https://app.truemetriks.com
• At least one Facebook ad account or Google Ads account connected to your TrueMetriks site
• Per-platform tracking templates from the TrueMetriks UTM Builder installed on your ad accounts. One-time setup with step-by-step instructions inside the dashboard.

Built for media buyers who got tired of running monthly reconciliations between four browser tabs. Now there's only one tab, and the numbers in it are yours.