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Tracking since May 4, 2026.

Changelog

• May 9, 2026
  description

  Ecwid Schema Rich Snippets — instant schema audit for Ecwid stores
  
  Open the extension on any page running an Ecwid store — whether it's
  hosted on Ecwid's Instant Site, embedded into WordPress, Wix,
  Squarespace, Weebly, or any custom site — and see exactly what
  structured data the store is outputting, what's missing, and whether
  Google can use it for rich results. Built specifically for Ecwid
  merchants, agencies managing Ecwid integrations, and SEO consultants
  auditing Ecwid storefronts.
  
  WHAT IT DOES
  
  - Detects every JSON-LD and Microdata schema on the Ecwid page you're
    viewing — Ecwid's auto-generated product and category schema plus
    anything emitted by the host site or third-party apps
  - Validates each schema against Schema.org rules and Google's Merchant
    requirements: required fields, recommended fields, value formats
    (URLs, ISO dates, currency codes, durations)
  - Scores the page's schema health 0–100% with a clear breakdown
  - Tells you which Google rich result features the page qualifies for —
    Product cards with star ratings and prices, Offer, AggregateOffer,
    Breadcrumbs, Reviews, and more
  - Flags missing fields field-by-field so you know exactly what to fix
    in your Ecwid product catalog or store-wide settings
  - Validates pasted JSON-LD on demand — useful before adding custom
    schema through your host site's code injection
  
  WHY ECWID MERCHANTS NEED THIS
  
  Ecwid is unusual among e-commerce platforms — it can run as a full
  storefront on Ecwid's Instant Site, OR as an embedded widget on
  practically any other website. That flexibility comes with a schema
  quirk: the structured data emitted depends on both Ecwid's product
  data AND the host site's existing schema, and the two can collide.
  A WordPress site embedding Ecwid might end up with WooCommerce-style
  Product schema from a residual plugin AND Ecwid's Product schema on
  the same page — Google sees a conflict and shows neither.
  
  This extension shows you in seconds what's actually being shipped to
  Google so you can:
  - Catch missing product fields (sku, brand, gtin, mpn) before they
    cost you Ecwid product rich snippets in Google Shopping
  - Spot duplicate or conflicting Product nodes when Ecwid is embedded
    alongside another e-commerce plugin or widget
  - Verify offer.priceValidUntil, offer.price, and aggregateRating are
    all present and valid
  - Diagnose schema differences between Ecwid Instant Site pages and
    embedded widget pages on the same store
  - Audit competitor Ecwid stores to see what schema they ship
  - Validate custom JSON-LD before pasting it into your host site
  
  PLATFORM-AWARE
  
  This extension is built for Ecwid. When you open it on a page that
  isn't running an Ecwid store or widget, it tells you so — no false
  positives, no irrelevant warnings. The detection looks for Ecwid's
  signature fingerprints (the Ecwid runtime globals like Ecwid and
  ec, ecwid.com asset hosts, app.ecwid.com endpoints, the Ecwid
  shopping cart script, Ecwid's CloudFront CDN, and the Ecwid
  generator meta tag) before scanning.
  
  Note: pages embedding an Ecwid store may also be detected by other
  platform-specific extensions (e.g. WordPress, Wix, Squarespace) at
  the same time — that's expected, since the page truly is on both.
  Use whichever extension matches the schema you want to audit.
  
  KEY FEATURES
  
  - Side panel UI — works alongside the Ecwid storefront you're
    inspecting
  - Dashboard with health score, error/warning counts, and rich-result
    eligibility at a glance
  - Per-schema breakdown with field-level validation
  - Filter by status (errors, warnings, valid) or schema type
  - One-click links to Google's Rich Results Test and the Schema.org
    Validator for the current page
  - Validate tab for pasting and testing custom JSON-LD before deploying
  - Pop-out window mode for side-by-side review with your Ecwid control
    panel
  - Export full audit results as JSON for client reports or QA tickets
  - Works on every Ecwid-powered storefront — Instant Sites, embedded
    widgets, and stores on connected custom domains
  
  PRIVACY
  
  This extension reads only the active tab's HTML when you open it.
  Nothing is sent to any server. No analytics, no tracking, no account
  required. Your store data stays in your browser.

  (empty)

• May 9, 2026
  short_description

  Detect, inspect, and validate Schema.org structured data (JSON-LD & Microdata) on any webpage.

  (empty)

• May 9, 2026
  name

  Ecwid Schema Rich Snippets

  Unknown

• May 9, 2026
  category

  productivity/developer

  (empty)

• May 9, 2026
  host_permissions

  <all_urls>

  (empty)

• May 9, 2026
  permissions

  activeTab, scripting, sidePanel

  (empty)

Permissions & access

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