Apple Ads Benchmarks & KW Popularity

About

Enhance your Apple Ads account with SplitMetrics’ innovative 2-in-1 Chrome extension, designed to unlock the full potential of your campaigns. This powerful tool provides a comprehensive view of all essential Apple Ads metrics – including keyword popularity, as well as benchmarks on TTR, CVR, CPT, CPA, and CPM – all tailored for various app categories, regions, and ad placements.

1 - REAL-TIME APPLE ADS BENCHMARKS

Gain a competitive edge with Apple Ads benchmarks like TTR, CVR, CPM, CPT, and CPA that span all app categories, regions, and ad placements. Compare your campaign results with industry standards and uncover opportunities for growth.

2 - KEYWORD POPULARITY CHECKER

Check the popularity of App Store keywords right from your Apple Ads account to enhance your ASO strategy and improve your search ads campaign results with the most profitable keywords.

➡️ ANALYZE ALL FROM ONE PLACE

This extension provides all data to maximize your Apple Ads campaign results: average industry performance metrics,  the Search Popularity range and maximum volume of daily impressions. There’s no need to switch between tools! Have everything at hand right in your Apple Ads dashboard to ensure your app growth.

➡️ STAY AHEAD OF THE COMPETITION 

Optimize and scale your Apple Ads campaigns with benchmark data on CPT, CPA, CPM, TTR, and CVR for your app category and the popularity scores forApp Store keywords. 

➡️ SET REALISTIC EXPECTATIONS

Benchmark your campaign performance (CPA, CPT, TTR, CR) against industry averages, identify areas for improvement, and create a winning action plan.

➡️ NO MORE GUESSWORK 

Make your keyword decisions on data by comparing the real-time popularity scores. In Apple Ads, Search Popularity scores are marked by the blue dots. Keyword Popularity Checker transforms the dots into real numbers from 5 to 100. 

No more plain status bars – get the real numbers based on market data and user preferences to make informed decisions with greater precision and insights.


➡️ KNOW KEYWORDS POTENTIAL

Is there more search volume available for a keyword? Should you bid higher?
This extension is the only ASO & Apple Ads optimization tool that provides insights into maximum daily impressions volume available for a keyword on the App Store. Understand the maximum possible daily impressions to properly allocate your budget and set keywords bids for a maximized Share of Voice.  

➡️ ADD ONLY STRONG KEYWORDS  

Identify and add well-performing keywords to your campaigns and ad groups. 

With this extension installed, you can evaluate maximum impression volume and popularity for each keyword within the App Store, and add the top-performing ones to your campaigns or ad groups straight away. 

Assess the keyword potential metrics  from the “Add keywords” menu and in the keyword suggestion tool. For your convenience and clarity, this ASO keyword capabilities use color coding for popularity scores and impressions.

Make only evidence-based changes to your Apple Ads campaigns.
As simple as that!

When needed, switch the extension “On” and “Off” in a click.

➡️ ENSURE SECURITY

We don’t collect any user data, so it won’t get into the hands of any third parties.

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SplitMetrics Acquire is an intelligent Apple Ads automation and management solution. The combination of advanced technology, extensive automation, AI-based optimization, and market insights enables app and game developers using SplitMetrics Acquire to drive growth and boost ROI easier and faster. 

SplitMetrics Acquire has been created by SplitMetrics, a global software company offering an ecosystem of products and services that enable mobile-first businesses and brands worldwide to simplify their way to business success. An Apple Ads Partner, with a dedicated team of 160+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful.

Learn more at splitmetrics.com/acquire