Sensible

About

Sensible – Shop Smarter. Eat Better. Live Sustainably.
Because caring about the Earth just makes sense!

Sensible is a Chrome extension that helps users make healthier and more sustainable food choices while shopping on Amazon Fresh. We shop with you as you browse, providing live insights, AI-generated explanations, and product alternatives based on nutrition and environmental impact.

What Sensible Offers:
Automatically scans your cart and individual product pages on Amazon Fresh

Displays a sustainability score for each item, weighted 75% by NutriScore (a nutrition-based score) and 25% by estimated CO₂ emissions

Provides AI-generated descriptions that explain why each item scored the way it did

Highlights nutritional data including calories, sugar, protein, fiber, fat, and more

Lists notable ingredients and allergens for each item

Identifies which lifestyles each product supports, such as vegan, vegetarian, keto, etc.

Shows carbon footprint estimates for products when available

Recommends alternative products that are healthier or lower impact and available on Amazon Fresh that are one click away

Offers one-click replacement of items in your cart when a better alternative exists

Scores your total cart and suggests how to make it more sustainable

We currently support Amazon Fresh, with support for more platforms like Instacart, Walmart, and others coming soon.

Sensible is designed to make sustainability simple and accessible for everyone by integrating directly into the online grocery shopping experience.

Features like the modify weights and replace all will come in future updates as well as improved speed for finding alternatives. We plan to allow you to select the weight of the NutriScore and CO₂ emissions put into your score calculation, and also allow you to place all of the things in your cart with better alternatives all with the click of a button.

If you like what we do and would like to support us, please feel free to buy us a coffee so that we can continue to do what we do and further improve Sensible for the greater good of society and the Earth: buymeacoffee.com/sensibleext

Disclaimer: Sensible provides sustainability and health-related information to help users make more informed decisions. We do not guarantee the accuracy or completeness of any data, scores, or product alternatives shown. All data is sourced from public databases such as Open Food Facts. We are not liable for any actions, consequences, or outcomes resulting from the use of this extension. The information provided is for informational purposes only and should not be used as a substitute for professional advice.