Editorial IQ

About

EditorialIQ  
Most writing tools help with grammar, structure, or phrasing. EditorialIQ focuses on something different, making sure your content meets editorial standards and presents information responsibly. It acts like a seasoned editor who looks for accuracy, clarity, balanced tone, and credible sourcing in everything you publish.

EditorialIQ is built for PR, communications, and marketing professionals, as well as leaders who want their writing to earn trust. It evaluates whether claims are supported by facts, checks for vague or biased language, and highlights areas where additional evidence or context is needed. The result is content that reads as professional and thoughtfully reasoned rather than promotional or speculative.

Whether you’re publishing an article on your website, preparing a blog entry, or sending a piece to the media, EditorialIQ helps ensure your writing is factual, balanced, and responsible. It strengthens credibility and helps you communicate with confidence, backed by sound editorial judgment.

The real problem it solves
Professionals in PR, communications, and marketing often publish content that feels strong within the organization but fails to earn credibility outside it. The most common issues are that the writing:
•	sounds like promotion instead of informative editorial
•	lacks a focused thesis or original perspective
•	falls short of newsroom-level credibility
•	presents assumptions as facts without support
•	would not withstand professional editorial scrutiny
The outcome:
The content gets ignored, declined, or filtered out as self-serving messaging rather than reliable information.


Why EditorialIQ is different
EditorialIQ applies a structured editorial review modeled on the standards used by professional editors and newsroom-level evaluators. It assesses whether the material communicates clearly, presents supported statements, and maintains a balanced and professional tone. It evaluates each document for credibility, factual grounding, and suitability for public consumption across both external and owned channels. The focus is on producing content that meets the expectations of informed readers and professionals who expect reliability and responsible communication.

Who should use it and when
•	PR specialists ensuring press releases are news-ready, not disguised advertising.
•	Marketing teams building trust and authority rather than transactional push messaging.
•	Editors & communications leads maintaining consistency and protecting editorial integrity.
•	Consultants & strategic advisors who need objective, defensible content assessments.
If your content needs to earn trust, not demand attention — this tool is built for you.
 
What the user actually gets
EditorialIQ outputs a structured audit that includes:
•	A strategic alignment statement
•	Structural & editorial integrity analysis
•	Source & evidence credibility assessment
•	Tone & objectivity review
•	Newsworthiness & channel recommendation (EARNED / OWNED / NEEDS REWRITE)
•	Final editorial score (0-100)
•	Clear Problem–Cause–Solution recommendations
 
 
When EditorialIQ becomes a strategic advantage
•	Before sending a press release to media
•	Before a CEO publishes an op-ed
•	Before submitting an article for syndication
•	Before posting authoritative thought leadership
•	When deciding whether content belongs as Earned Media or Owned Media

You stop guessing.
You stop hoping that the content “sounds right.”
You know objectively, whether it’s publishable.