EqualWeb – SEO & GEO Scanner

About

EqualWeb SEO & GEO Scanner audits the page you're on across two axes at once: classic SEO (how well traditional search engines understand and rank it) and GEO – Generative Engine Optimization (how well AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can parse, trust, and cite it).

Most SEO tools stop at title tags and meta descriptions. GEO is the emerging discipline of getting your content surfaced inside AI answers — and this scanner grades both, side by side, in one click.

What You Get
Two live scores (0–100) Circular gauges for SEO and GEO, color-graded Excellent / Good / Fair / Poor, with per-category bars so you can see exactly where you're strong and where you're losing points.

~30 SEO checks across Technical (title, meta description, canonical, robots, viewport, lang, hreflang, favicon, HTTPS), Headings (single H1, hierarchy, empty headings), Content (word count, image alt coverage, link text), Social (Open Graph, Twitter cards), and Schema & Crawl (JSON-LD, robots.txt, sitemap).

~25 GEO checks across AI-Readability (direct answer up top, paragraph chunking, lists/tables, FAQ structure, semantic HTML, table of contents), Citations & Freshness (authoritative sources, statistics, publish/update dates), Entities (Organization/Person/Breadcrumb schema), E-E-A-T (visible author, author schema, about/contact), and AI-Access (FAQ/HowTo/Article schema, AI-crawler access for GPTBot/ClaudeBot/PerplexityBot/Google-Extended, and llms.txt).

Top issues & opportunities The Overview tab surfaces the highest-impact failures and the quickest wins, ranked by severity, so you know what to fix first.

Click to locate Any finding tied to an on-page element (images missing alt, empty links, multiple H1s, long paragraphs, citations) is clickable — the extension scrolls to and highlights it on the page.

Perfect For
SEO Specialists
Content & GEO/AEO strategists
Web Developers
Marketers and Editors
Agencies and Auditors
Privacy First
Analysis runs entirely in your browser. The only network requests are same-origin reads of the current site's robots.txt, llms.txt, and sitemap.xml to grade crawlability. No data is collected, stored, or transmitted to EqualWeb or anyone else.

From EqualWeb – Making the web accessible and discoverable for everyone.

Features
SEO score and GEO score (0–100) with color-graded gauges
Per-category breakdown bars for both SEO and GEO
~30 SEO checks + ~25 GEO checks with pass / warn / fail status
Generative Engine Optimization: AI-crawler access, llms.txt, FAQ/HowTo schema, citations, freshness, E-E-A-T
Top issues and top opportunities, ranked by impact
Click-to-locate highlighting on the page
One-line fix guidance on every check
Works on any webpage
Light & dark theme
No data collection – private by design