Roger - Google Ads AI agent

Tracking since May 23, 2026.

Changelog

• Jun 5, 2026
  description

  Meet Roger, your AI Google Ads expert. He lives in the side panel of Chrome, watches the same Ads page you are on, and answers any question you have about your account in plain English.
  
  Open Roger while you are looking at Campaigns, Conversions, Keywords, or anywhere else inside Google Ads. He sees the page, understands the context, and gives you specific, actionable answers. No copy-pasting screenshots. No re-explaining your account every time.
  
  WHAT ROGER DOES
  
  • Analyzes any view in your Google Ads account, from spend trends to conversion paths to wasted budget.
  • Drafts campaigns, ad groups, keywords, and audiences, then opens the right page in Ads so you can review and apply in one click.
  • Investigates anomalies like sudden spend spikes, dropped impressions, or broken conversions, and explains what changed and why.
  • Builds client-ready reports with charts, tables, and commentary you can share or export.
  • Runs scheduled routines that watch your account around the clock and flag what matters before you do.
  • Speaks 20+ specialized skills, so he is far more than a wrapper around a generic chatbot. He is a Google Ads expert on call.
  
  WHO IT IS FOR
  
  • In-house marketers managing one or two accounts who want a senior strategist on tap.
  • Agencies managing dozens of clients who want a force multiplier across their book.
  • Founders running their own ads who want a partner, not another course.
  
  PRIVACY AND TRUST
  
  Roger only reads the URL and title of your active tab when you are on a Google ad-ops product (ads.google.com, analytics.google.com, tagmanager.google.com, search.google.com, merchants.google.com). He never reads page contents, never touches tabs outside that list, and never sends DOM, cookies, or session data anywhere. All account access happens through your own Google account, with the exact scopes you approve at sign-in. You can disconnect at any time.
  
  GET STARTED
  
  You will need a Roger account at app.heyroger.ai and a connected Google Ads account. Sign in once, open the side panel, and ask Roger anything.

  Want to boost your Google Ads ROI with an AI expert by your side?
  
  Roger AI is your Google Ads co-Pilot. He lives in the side panel of Chrome, watches the same Google Ads page you are on, and answers any question you have about your Google Ads account.
  
  Open Roger while you are looking at Campaigns, Conversions, Keywords, Assets or anywhere else inside Google Ads. He sees the page, understands the context, and gives you specific, actionable answers. No copy-pasting screenshots. No re-explaining your account every time.
  
  WHAT ROGER DOES
  
  • Analyzes any view in your Google Ads account, from spend trends to conversion paths to wasted budget.
  • Drafts campaigns, ad groups, keywords, and audiences, then opens the right page in Ads so you can review and apply in one click.
  • Investigates anomalies like sudden spend spikes, dropped impressions, or broken conversions, and explains what changed and why.
  • Builds client-ready reports with charts, tables, and commentary you can share or export.
  • Runs scheduled routines that watch your account around the clock and flag what matters before you do.
  • Speaks 20+ specialized skills, so he is far more than a wrapper around a generic chatbot. He is a Google Ads expert on call.
  
  WHO IT IS FOR
  
  • In-house marketers managing one or two accounts who want a senior strategist on tap.
  • Agencies managing dozens of clients who want a force multiplier across their book.
  • Founders running their own ads who want a partner, not another course.
  
  PRIVACY AND TRUST
  
  Roger only reads the URL and title of your active tab when you are on a Google ad-ops product (ads.google.com, analytics.google.com, tagmanager.google.com, search.google.com, merchants.google.com). He never reads page contents, never touches tabs outside that list, and never sends DOM, cookies, or session data anywhere. All account access happens through your own Google account, with the exact scopes you approve at sign-in. You can disconnect at any time.
  
  GET STARTED
  
  You will need a Roger account at app.heyroger.ai and a connected Google Ads account. Sign in once, open the side panel, and ask Roger anything.

Permissions & access

Permissions

sidePaneltabs

Host access

https://app.heyroger.ai/*, https://ads.google.com/*, https://adwords.google.com/*

Screenshots