Meta Ads Placement Splitter

About

Meta Ads Placement Splitter shows you how each placement (Feed, Story, Reels, Audience Network, Messenger, and more) performs for your Meta ad campaigns — directly inside a Chrome side panel while you work in Ads Manager.
 
WHY THIS EXISTS
 
Meta Ads Manager lets you break down performance by placement, but it's buried several clicks deep under Breakdown > Delivery > Placement. If you manage multiple campaigns, checking placement performance for each one is tedious and slow. This extension surfaces that data in a persistent side panel so you can see it at a glance while navigating through your campaigns.
 
HOW IT WORKS
 
1. Open Meta Ads Manager in Chrome.
2. Click the extension icon to open the side panel.
3. Select any campaign, ad set, or ad in Ads Manager.
4. The side panel automatically detects your selection and loads placement-level performance data.
 
The panel displays each placement with key metrics:
- Spend and spend share (with visual bar chart)
- CPC (Cost Per Click)
- CTR (Click-Through Rate)
- CPM (Cost Per Mille)
 
Placements that significantly underperform (high CPC combined with low CTR relative to other placements) are automatically highlighted in red with an "exclude" suggestion, helping you quickly identify where budget is being wasted.
 
KEY FEATURES
 
- Works at campaign, ad set, and ad level
- Auto-syncs the date range from your Ads Manager view
- Horizontal scroll for full metric visibility in the side panel
- One-click CSV export for reporting
- English/Chinese language toggle
- Light/dark theme toggle
- Keyboard shortcut (Ctrl+Shift+P) to open/close the panel