Google Ads Searchterm Translator

About

Google Ads Searchterm Translator instantly translates the search terms in your Google Ads account so you can understand exactly what people typed before they saw your ads, no matter the language.

The extension works directly inside the Google Ads web interface, on the Search terms report (Insights and reports → Search terms). As the table loads, it places a clean translation next to every original query, either right beside the term or as an aligned, non-intrusive column that never disturbs your existing metrics like Match type, Clicks, Impressions, CTR or Cost. As you scroll or page through results, newly loaded terms are translated automatically. Translations are shown in lowercase for easy comparison.

Translation is powered by Google Translate and requires no API key, no account and no setup. Just install and open your Search terms report. The source language is detected automatically, and you can choose your target language from every language Google Translate supports (130+), switchable on the fly from a small, movable on-page widget or the toolbar popup.

Export what you see: download the current Search terms view as a CSV or Excel (.xlsx) file. The export always walks through every page of your selected date range, keeps every column using your exact Google Ads column names, adds the translation, and writes in the chosen date range. You can also filter both the export and the live view by a minimum number of impressions, clicks or conversions, so only the rows that matter get translated and exported.

This helps international advertisers, agencies and e-commerce teams quickly spot irrelevant or negative-keyword candidates, uncover new intent, and optimize campaigns in foreign markets, all without leaving Google Ads or copy-pasting into a separate translator.

Developed by Corrado Marcello Seifert - Find me on LinkedIn